The Story

The first steps towards Everyday Hero were taken in a leather atelier in Sweden thirty years ago, to the soundtrack of rock heroes like Led Zeppelin, Rolling Stones and Bob Dylan. I grew up with a dad who did not only supply the local community but the whole country with custom made jackets and coats. Everyday people and hyped artists were all jostling in the little atelier where, at the most, eleven seamstresses were working to meet the high demand for custom made leather wear...continue reading > 

This is Loafer Deville

All cut and assembled by hand. Inspired by the post-punk era of the late 70´s. A sophisticated cut with a rebellious look. This is Loafer Deville.