the look is timeless and rock ’n’ roll will never die
The first steps towards Everyday Hero were taken in a leather atelier in Sweden thirty years ago, to the soundtrack of rock heroes like Led Zeppelin, Rolling Stones and Bob Dylan. I grew up with a dad who did not only supply the local community but the whole country with custom made jackets and coats. Everyday people and hyped artists were all jostling in the little atelier where, at the most, eleven seamstresses were working to meet the high demand for custom made leather wear...
